UTM Parameters

Dealer Studio uses UTM parameters to track where your website traffic comes from - such as ads, social media posts, email campaigns or external platforms. To ensure your traffic is recorded correctly, add the appropriate UTM parameter to the end of your website URL before publishing or sending it.

When a lead comes from your dealer website, this will always have the `source` of website. However, there is anoter field called "marketing_source", so if the customer originates from a facebook ad, and then submits the lead on the website, the source would be "website" and the marketing_source would be "Facebook". 

Below are the currently accepted UTM sources which then are viewable in the Marketing Source filter:

Social Media 

Meta (Facebook placements) 

• utm_source=fb
• utm_source=facebook
• utm_source=Facebook

Instagram 

• utm_source=ig 
• utm_source=instagram 

Messenger 

• utm_source=msg 

Audience Network 

• utm_source=an 

LinkedIn 

• utm_source=linkedin 

TikTok

• utm_source=TikTok
• utm_source=tiktok

Google 

Google 

No manual UTM is required if auto-tagging is enabled. Google automatically adds tracking parameters such as: 

• gclid 
• gbraid 
• wbraid 
• gad_campaignid 
• gclsrc 

GMB (Google Maps / Google Business Profile) 

• utm_source=gmb 
• utm_source=googlemaps 

Other Traffic Sources

Email

•  utm_source=email 

SMS 

• utm_source=sms 

QR Code 

• utm_source=qr_code 

Carsales 

• utm_source=carsales 

CRM 

• utm_source=crm