Analytics Dashboard: Quick Guide
The Analytics Dashboard provides a detailed view of marketing performance, showcasing key metrics that help you track leads, conversion rates, and other important car statistics. This tool is designed to give you a clear understanding of how your digital campaigns are driving sales, and where you can make improvements to increase efficiency and profitability.
Total Leads
A graph displays the total number of leads generated over the past 30 days. This provides a quick overview of your overall lead volume, making it easier to track trends and identify spikes or drops in lead generation.
Leads Data
This table shows detailed lead data from the past 30 days, including specific metrics like the number of enquiries, source of the lead, and lead category. The table is particularly useful for understanding the specific areas of interest for your potential customers, such as:
- Finance: Leads related to financing options or loan inquiries.
- Service: Inquiries about vehicle servicing, maintenance, or repairs.
- Parts: Leads interested in parts or accessories for their vehicles.
- General Inquiries: Other general questions or information requests related to car models or dealership services.
By breaking down the leads this way, you can easily identify which topics or services are attracting the most interest from potential customers, helping you fine-tune your marketing and sales strategies accordingly.
Leads Per Website
Demonstrates the distribution of leads across different websites, helping you see which websites or platforms are driving the most traffic and conversions. This can be especially useful for assessing the performance of third-party listings or your dealership site.
Leads Per Category
Shows how leads are distributed across different car categories (e.g., new models, used inventory, or specific promotions). This helps you understand which types of vehicles are attracting the most attention and guide your marketing focus accordingly.
Car Stats
The Car Stats section provides insights into your dealership's inventory and sales performance. It shows an overview of cars sold, the total stock in inventory, and the recently added or sold vehicles, helping you stay up-to-date on stock levels. You can also view the average age of your stock, giving you an idea of how long vehicles have been on the lot. Cars that are missing photos or dealer comments (CTAs) are highlighted, ensuring you don’t miss opportunities to improve listings.
Additionally, the section tracks the most popular cars by views, showing which models are attracting the most attention from potential buyers. This data, displayed in a table with car models, stock numbers, and view counts, helps you understand customer interest.
Other Information
The analytics dashboard can also provide data on:
- Daily phone calls
- Payments
- Delivery leaderboard
- Google reviews
- Cars sold and withdrawn