GTM Pixel Events

Dealer Studio Events

*eventId 25 is the Click To Call event and it is in the process of being converted from a “Lead” event to a “Contact” event on Facebook. Currently this is only live on Motorama and Blinkr as of 15th January. We are cautious about the impact this could have on Cost per Lead for Facebook campaigns.

**eventId 32 is the Form Interaction event and we are exploring the idea of converting it from a “Lead” event on Facebook to a custom “Go To Next Step” event on Facebook. This change would be done to prevent multi-step forms from registering more than one lead event on Facebook. We are cautious about the impact this could have on Cost per Lead for Facebook campaigns.

Events Walkthrough

New Vehicle Enquiry

This event is categorised as a “New Vehicle Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a new or demo vehicle on the website, or an enquiry on a specific OEM model. Both of these enquiries are registered as a “New Vehicle Enquiry” lead in Dealer Studio

New Vehicle Enquiry

This event is categorised as a “Used Vehicle Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a used vehicle on the website which is registered as a “Used Vehicle Enquiry” lead in Dealer Studio.

Special Offer Enquiry

This event is categorised as a “Special Offer Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a special offer on the website which is registered as a “Special Offer Enquiry” lead in Dealer Studio.

Test Drive Booking

This event is categorised as a “Test Drive Booking” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a test drive form on the website which is registered as a “Test Drive Booking” lead in Dealer Studio.

Trade-in Enquiry

This event is categorised as a “Trade-in Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a vehicle trade in form on the website which is registered as a “Trade-in Enquiry” lead in Dealer Studio.

Fleet Enquiry

This event is categorised as a “Fleet Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a fleet form on the website which is registered as a “Fleet Enquiry” lead in Dealer Studio.

Service Booking

This event is categorised as a “Service Booking” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a service booking form on the website which is registered as a “Service Booking” lead in Dealer Studio.

Parts Enquiry

This event is categorised as a “Parts Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a parts form on the website which is registered as a “Parts Enquiry” lead in Dealer Studio.

General Enquiry

This event is categorised as a “General Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a basic contact on the website which is registered as a “General Enquiry” lead in Dealer Studio.

Finance Enquiry

This event is categorised as a “Finance Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a finance form on the website which is registered as a “Finance Enquiry” lead in Dealer Studio.

Insurance Enquiry

This event is currently not used on any sites. This event is categorised as a “Insurance Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on an insurance form on the website which is registered as a “Insurance Enquiry” lead in Dealer Studio.

Click to Call

This event is categorised as a “Click to Call” on Google Analytics and a standard “Lead” on Facebook, although we are exploring converting it to a “Contact” on Facebook. It is triggered when people click a phone number on the website to initiate a phone call on their device

Finance Calculator Interaction

This event is categorised as a “Finance Calculator Interaction” on Google Analytics and a custom “Finance Calculator Interaction” on Facebook (you need to enable this event within your Events Manager). It is triggered when use the finance calculator.

Competition Enquiry

This event is currently used by a small number of dealers on custom pages made in the CMS . This event is categorised as a “Competition Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on an competition form on the website which is registered as a “Competition Enquiry” lead in Dealer Studio.

Vehicle Search

This event is categorised as a “Vehicle Search” on Google Analytics and the standard “Search” on Facebook. It is triggered when someone completes an autocomplete search

Form Interaction

This event is categorised as a “Form Interaction” on Google Analytics and the standard “Lead” on Facebook, although we are exploring converting it to a custom “Go To Next Step” event on Facebook. It is triggered when someone clicks “Continue” on any multi-step form.

Authentication

Events related to a user logging in are categorised as a “Authentication” on Google Analytics. Currently there are two separate events under this category. The first uses “Request Verification Code” as the event action on Google Analytics and a custom “Request Verification Code” event on Facebook. The second uses “Login” as the event action on Google Analytics and a standard “CompleteRegistration” event on Facebook.

Add To Wishlist

This event is categorised as a “Add To Wishlist” on Google Analytics and the standard “AddToWishlist” on Facebook. It is triggered when a user favourites a car.

Sell My Car Enquiry

This event is categorised as a “Sell My Car Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a completed form submission on a sell my car form on the website which is registered as a “Sell My Car Enquiry” lead in Dealer Studio.

Get Directions

This event is categorised as a “Get Directions” on Google Analytics and a standard “FindLocation” on Facebook. It is triggered when people click an address link or a map image which takes them to Google Maps.

Reserve Car Form

This event is categorised as a “Reserve Car Form” on Google Analytics and a standard “Lead” on Facebook. It represents a completed checkout on a car reservation form on a basic contact on the website.

Sell My Car Vehicle Lookup

This event is categorised as a “Sell My Car Vehicle Lookup” on Google Analytics and we currently are not tracking it on Facebook. It is triggered when people use Autograb to find their vehicle on the Sell My Car or Trade In forms.

Survey

This event is categorised as a “Survey” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a customer feedback survey on the website which is registered as a “Finance Enquiry” lead in Dealer Studio.

Service Enquiry

This event is categorised as a “Service Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a service enquiry form on the website which is registered as a “Service Enquiry” lead in Dealer Studio.

Team Member Enquiry

This event is categorised as a “Team Member Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a team member form on the website which is registered as a “Team Member Enquiry” lead in Dealer Studio.

Subscription Enquiry

This event is categorised as a “Subscription Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a team member form on the website which is registered as a “Subscription Enquiry” lead in Dealer Studio.

Sell My Car Vehicle Valuation

This event is categorised as a “Sell My Car Vehicle Valuation” on Google Analytics and we currently are not tracking it on Facebook. It is triggered when people use Autograb to get a valuation for their vehicle on the Sell My Car or Trade In forms.

Career Enquiry

This event is categorised as a “Career Enquiry” on Google Analytics and a standard “Lead” on Facebook. It represents a form submission on a team member form on the website which is registered as a “Career Enquiry” lead in Dealer Studio